16 celebrity-owned beauty brands to try in 2022
From Selena Gomez’s Rare Beauty to Tracee Ellis Ross’ Pattern.
Recommendations are independently chosen by Reviewed's editors. Purchases made through the links below may earn us and our publishing partners a commission.
Thanks to social media, reality television, and paparazzi photos, everyone knows the latest fashion and beauty trends endorsed bycelebrities. And it’s possible that their makeup looks orskincare routinesinfluence how you choose your own. So it should come as no surprise that many of your favorite Hollywood icons have designed their own beauty lines for adoring fans to recreate their looks with. We’ve rounded up 16 of the best celebrity-owned beauty brands for you to set your sights on, from Rihanna'sFenty Beautyto Lady Gaga'sHaus Laboratories.
1. Rare Beauty by Selena Gomez
Actress and singer Selena Gomez launched her makeup line,Rare Beauty, at Sephora in 2020. The raved-about collection includes items for the eyes, lips, and face, from foundation and concealer to highlighters and eyebrow pencils.
After testing, we love the brand’s软捏液体脸红that blend seamlessly into the cheeks for a beautiful flush of color and theWith Gratitude Dewy Lip Balmsthat moisturize the lips while leaving behind enough pigment to resemble lipstick.
2. Fenty Beauty by Rihanna
Shop top-rated makeup for the eyes, lips, and face from Fenty Beauty by Rihanna.
Rihanna’s Fenty Beauty launched in Sephora in 2017 and received ample praise for its wide shade ranges in foundations andconcealers. Popular complexion products, like thePro Filt’r Soft Matte Longwear Foundation,Pro Filt’r Soft Matte Powder Foundation, andPro Filt’r Instant Retouch Concealer, each come in an impressive 50 shades ranging from very fair neutral to very rich with neutral undertones. Other highly-rated products from the brand include theKillawatt Freestyle HighlightersandStunna Lip Paint Longwear Fluid Lip Color, which come in a beautiful selection of colors for the cheeks and lips, respectively. More into skincare? You can also shopFenty Skin.
3. JLo Beauty by Jennifer Lopez
添加珍妮弗·洛佩兹的抗衰老护肤必备s into your routine with JLo Beauty.
Fans of Jennifer Lopez not only adore her killer performances but also admire the 51-year-old’syouthful-looking skin. It only makes sense that the star launched JLo Beauty, a skincare brand dedicated to anti-aging products because “beauty has no expiration date.” Available at Sephora, the brand has all the products you need to start askincare routine, from acleanserto amoisturizerto asunscreen.
4. Kylie Cosmetics by Kylie Jenner
Give your lips the perfect pout with lip kits from Kylie Cosmetics by Kylie Jenner.
The youngest daughter of the Kardashian-Jenner clan started her beauty empire with Kylie Cosmetics in 2015 by introducing her signatureMatte Lip Kits. The kits, which included a lip liner and matte liquid lipstick, were designed to recreate the overlined, perfect pout that thereality star was famously sportingat the time. Now, the Ulta-sold brand features complexion products like concealer and powder and pops of color for the eyes and cheeks. The reality star ventured into the skincare world withKylie Skinin 2019, as well.
5. Flawless by Gabrielle Union
Keep your waves, curls, and coils fresh with Flawless by Gabrielle Union.
Best known for her role as Isis in the “Bring It On” film series, Gabrielle Union ventured into hair care in 2017 with the launch ofFlawless by Gabrielle Union. The actress-turned-entrepreneur revamped the line in 2020 and it consists of 13 products, including shampoo, conditioner, hair oil, and heat protectant. Anyone can use the products, but the line is designed for those with wavy, curly, or coily hair textures.
After testing the Amazon-sold brand, our favorites are theHydrating Co-Washand theRepairing Deep Conditioning Masque, which left our tester’s natural curls feeling moisturized and looking defined and bouncy.
Shop Flawless by Gabrielle Union at Amazon
6. About-Face by Halsey
Add electric colors into your makeup routine with About-Face by Halsey.
If you like your makeup to include bright colors and shimmering skin, look no further than singer Halsey’sAbout-Faceline. Designed to evoke creativity and individuality in your makeup routine, the brand launched in 2021 with highlighters, eyeshadows, and lip products.
If you buy one thing from the line, Reviewed’s tester recommends theMatte Fluid Eye Paints, which come in six colors and glide onto the eyelids for a super-pigmented, matte, one-and-done eyeshadow look.
7. Haus Laboratories by Lady Gaga
You can find all of Lady Gaga's Haus Laboratories collection on Amazon.
Everyone knows Lady Gaga for her over-the-top outfits and makeup, which led to a frenzy of excitement when the singer and actress launched her makeup line with Amazon in 2019. When we testedHaus Laboratoriesat Reviewed, we weren’t dazzled by it—it seemed subdued for Gaga. Since the initial launch, the line has expanded to include more products than its initial liquid eyeshadows, lip liners, and glosses. Newer products, like theLiquid Eye-Lie-Nerand theMonster Matte Lip Crayons, have thousands of rave reviews on Amazon, with shoppers hyped about the larger collection that allows for bolder, colorful looks.
Shop Haus Laboratories at Amazon
8. Be Free by Danielle Fishel
Add volume to your hair with Be Free by Danielle Fishel.
Remember Topanga Lawrence from the television series “Boy Meets World”—or, more on topic, her voluminous locks? The actress behind Cory Matthews’ love interest has her own hair line,Be Free by Danielle Fishel在2019年,她推出了。的集合features a shampoo, conditioner, scalp refresh, and hair mask—claims to be vegan, color-safe, and free of controversial ingredients, like parabens, sulfates, and phthalates.
After testing, our reviewer says purchasing from Topanga, err, Fishel’s line is a “no-brainer” and she loved the volume her hair had post-wash.
Shop Be Free by Danielle Fishel
9. Flower Beauty by Drew Barrymore
You'll find Flower Beauty by Drew Barrymore at Walmart, Ulta, and local drugstores.
If you want celeb-approved makeup with affordable prices, you must try Flower Beauty, the company founded by actress and producer Drew Barrymore in 2013. The collection includes the popularLight Illusion Foundation,Blush Bomb Color Drops, andLash Warrior Mascara, ensconced in simplistic white-and-gold packaging and sold on Amazon and at Walmart, Ulta, and drugstores.
10. Honest Beauty by Jessica Alba
Shop top-rated products from Jessica Alba's Honest Beauty.
Actress Jessica Alba’s venture into business began with her 2011 launch of The Honest Company, a wellness brand that aims to eliminate having to “choose between what works and what’s good for you.” For this reason, the brand has a list ofover 2,500 ingredientsit won’t include in its products, including thought-to-be-harmful ones like sulfates and phthalates. Alba launched Honest Beauty under the company in 2015 and its products are sold on Amazon and at Target. The brand has several popular items with thousands of reviews, like theHydrogel Cream,Crème Cheek Blush, andExtreme Length Mascara, to name a few.
11. Florence by Mills by Millie Bobby Brown
Millie Bobby Brown created this Gen-Z brand for teens who want easy-to-use makeup and skincare.
“Stranger Things” star Millie Bobby Brown surprised fans with the 2019 launch of Florence by Mills in Ulta. The actress catered the skincare and makeup line toward fellow teens—it’s even been referred to as a “Gen-Z line”—with minimalistic lavender packaging and “no-makeup makeup” products, like a skint tint and cream blush. Among the most popular products are theMind Glowing Peel Off Mask,Zero Chill Face Mist, andLook Alive Eye Balm.
Shop Florence by Mills at Ulta
12. Pattern by Tracee Ellis Ross
Nourish your textured hair with Pattern by Tracee Ellis Ross.
演员、歌手和导演Tracee埃利斯罗斯unched the first iteration of Pattern in 2019 and relaunched in 2020 with an emphasis on celebrating Black beauty. The hair care line focuses on natural strands with products for “curly, coily, and tight-textured hair.” You’ll find the company’s items, which include shampoos, conditioners, serums, and styling creams, at Ulta. According to reviews, some of its most popular items are theHydration Shampoo,Leave-In Conditioner, andShower Brush.
13. Kora Organics by Miranda Kerr
Shop Kora Organics by Miranda Kerr for certified organic skincare.
You may have seen Kora Organics on Sephora’s site, but maybe you didn’t know that Australian model Miranda Kerr is behind the beauty brand. The line is focused on organic skincare, which, in this case, means the company’s products are certified by Ecocert Cosmos Organic, an international agri-food, forestry, textiles, and cosmetics certification company based in France. Launched in 2009, Kora’s most popular products include theNoni Glow Face Oiland theNoni Night AHA Resurfacing Serum.
14. Iman Cosmetics by Iman
Fashion model Iman created Iman Cosmetics for women of color.
Fashion model and actress Iman started her eponymous makeup brand for women of color in 1994. The line includes a smattering of products for the face, lips, and eyes, as well as a few skincare staples—a cleanser, lotion, and primer for the face. The brand’s notable products include theBB Creamand theOil-Blotting Pressed Powder, as well as other complexion products.
15. Goop Beauty by Gwyneth Paltrow
You can shop Goop Beauty by Gwenyth Paltrow on Sephora's site.
Actress Gwyneth Paltrow’s pivot into entrepreneurship began with the launch of lifestyle brand Goop in 2008. And while the company has been on the receiving end of some skepticism because of certain products—ahem, avaginal jade egg—the beauty arm of Goop has some hits. TheGoopglow Microderm Instant Glow Exfoliator,Goopglow 15% Glycolic Acid Overnight Glow Peel, and theGoopgenes All-In-One Nourishing Face Creamall have hundreds of glowing Sephora reviews.
16. Kesha Rose Beauty by Kesha
Shop Kesha Rose Beauty products on Hipdot.
If you’re a fan of Kesha, you know the singer launched Kesha Rose Beauty in 2020. The line features an eyeshadow palette, lip gloss, and lipstick and was created in collaboration with cosmetic brand Hipdot. You can purchase the eyeshadow palette individually, the lip gloss and lipstick as a duo, or all three of the products together in a set to rock the “Tik Tok” singer’s look.